RightsAgent Provides First Unified Means for Web Creators to Share, License and Profit from User-Generated Content

Released on: December 14, 2007, 12:08 pm

Press Release Author: RightsAgent, Inc.

Industry: Internet & Online

Press Release Summary: New service allows users to effectively license, distribute,
and monetize
their blogs, pictures and videos online

Press Release Body: Cambridge, MA and San Francisco, CA-December 14,
2007-RightsAgent, Inc., provider of services for licensing and management of
user-generated content (UGC), today announced the immediate availability of a unique
service that gives creators control over their content enabling them to share and/or
profit from their work through the World Wide Web. The world premiere of RightsAgent
will take place on Saturday, December 15 in San Francisco at a public event
celebrating the fifth birthday of Creative Commons-the worldwide nonprofit
organization dedicated to building a body of user-generated content that is free and
legal to share and build upon.

The volume of User-Generated Content is increasing exponentially:
. According to Technorati a new blog is created almost every second.
There are currently 112.8+ million blogs--a number that doubles every 5 ½ months. (1)
. More than 100 million videos are watched on YouTube each day. (2)
. Flikr-Over 20 million people use the world's leading photo sharing website, which
currently hosts 2 billion user-generated photographs. (3)

"User-generated content (in the form of web-delivered blogs, photos and videos) is
exploding. However, until today users had no way to consolidate their web-wide
publishing into a system that automates licensing to permit re-use, and monetization
of their content," said
Rudy Rouhana, co-founder of RightsAgent, Inc.

"RightsAgent gives online content creators what they've been looking for: a service
that will give them easy-to-use tools to manage copyright licensing of their work
that supports free, and for fee reuse based upon commercial and non-commercial
intent," said Prof. John Palfrey, co-founder of RightsAgent. Palfrey, who is also
Executive Director of the Berkman Center for Internet and Society at Harvard Law
School added "RightsAgent is meeting this growing demand by creating and offering a
scalable, open platform to help users exercise control on how their content is
deployed and allowing them to benefit monetarily."

RightsAgent-a free service, accomplishes this in a simple process that begins when a
user enters where they publish their blogs, photos and videos online, and verifies
that they are the valid owner of those sources. This enables RightsAgent to
generate a consolidated feed of all their content to which readers can subscribe.
To facilitate licensing, both Creative Commons and RightsAgent commercial options
are supported, allowing users to make their work available to others for free or for
fee and maintaining a record of the license state under which it was acquired. A
reputation score is then generated for both the author and the buyer of the work,
rewarding both parties for creating content worthy of reuse and taking the steps
necessary to acquire its rights responsibly.

While one delivering a means to monetize user-generated content was an important
driver behind the creation of RightsAgent-the service also furnishes non-for-profit
licensing through a managed system to enable a voluntary "some rights reserved"
version of copyright (vs. "all rights reserved" standard copyright provisions). In
designing this functionality, RightsAgent followed guidelines suggested by Creative
Commons--- the leading worldwide proponent of the creative re-use of intellectual
and artistic works whose free copyright licenses give creators of UGC a flexible
range of freedoms and protections for their works.

"RightsAgent plugs a big hole in the world of user generated creativity, by making
it simple for creators to license rights commercially with their creative work,\"
said
Prof. Lawrence Lessig, CEO of Creative Commons. \"We are confident RightsAgent will
help encourage the spread of Creative Commons licenses and the support for legal
reuse and remix.\"

Tell me more
The initial release of RightsAgent is offered as a "public beta" service. For more
information on future iterations and on how RightsAgent helps users to manage,
share, license and profit from their own user-generated content, visit
www.rightsagent.com and click on the FAQ.

About Rights Agent
RightsAgent is a provider of rights and readership management services for
user-generated content. The company's Internet-based service allows users to
consolidate the work they publish across the web (photos, video and blogs) into a
unified feed for their readers, license their work with both Creative Commons and
for-profit options, and build reputation based upon the value of the content they
create. Headquartered in Massachusetts (USA), RightsAgent, Inc. is privately held
corporation led by a team of entrepreneurs with extensive experience in law and Web
2.0 technologies.
Visit us at www.rightsagent.com.

RightsAgent is a trademark of RightsAgent, Inc. All other marks are property of
their respective owners.


Sources:
1) http://technorati.com/about/
2) http://en.wikipedia.org/wiki/YouTube
3) http://www.techcrunch.com/2007/11/13/2-billion-photos-on-flickr/

##


Web Site: http://www.rightsagent.com

Contact Details: Press contact:
Patrick Rafter
prafter@rightsagent.com, 617-901-2697

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